Whether you’re a new window replacement company or one that has been around for a while, there’s no doubt that good marketing is always going to be a major factor in having success. Getting the word out about your products and services to the homeowners in your area is paramount, especially if your business has hit a bit of a lull. If you’ve found yourself in such a lull in recent times, whether due to the season you’re in or other extenuating circumstances, there’s no better time to reestablish your company’s name in your home market than now. Here, we can provide you some tips about effectively marketing your window replacement company.
Make Sure You Address All Mediums to Maximize Your Leads
The world of marketing has been through an unreal amount of evolution over the years, as people now get information through all sorts of mediums. So, to ensure that you’re reaching as many potential customers as possible, be sure that you’re hitting all of those different channels. The old-school methods of marketing through the newspaper, on the radio, or with television commercials still have their place, plus you need to be taking advantage of the social media wave. Having a social media presence can help garner attention and get your name out there so that, when a homeowner has a need for replacement windows, they think of you first. Not to mention, having an up-to-date website that clearly and concisely conveys all of your products and services should be a priority.
Don’t Underestimate the Value That Word-of-Mouth Advertising Can Have
Of course, back before there were all of these social media platforms, the internet, and television, word-of-mouth advertising was king. Even today, you can’t overlook the importance it has for your business. When you’re installing first-class windows for homeowners in your area, it’s essential that you put your best foot forward not only in terms of your workmanship but also the personalized customer service you provide. You want to leave a lasting impression so that the next time that particular homeowner is asked for a window replacement company reference by a family member, friend, neighbor, or colleague, they don’t hesitate to recommend your team.
Think About Running Specials to Attract Business, Then Focus On Retention
It can sometimes be helpful to get your company some attention by offering special deals, as homeowners will be quicker to act on a project if there’s some extra incentive to do so. And if you can get business through some of these deals, the focus can then shift to customer retention. When you leave a homeowner satisfied with the products, workmanship, and service you have to offer, they’re more likely to return to you in the future for more projects!
Making Sure You Have Something Marketable to Put Forward
Before you put too much time, money, and energy into marketing your window replacement company, it’s important that your company is marketable in the first place. What does that mean? Well, you should have something of quality to offer, which is where your relationship with your window manufacturer can come into play. For our dealers, Regency Plus Windows offers top-of-the-line vinyl replacement windows that homeowners love, plus we provide efficient delivery times. That allows you to make it clear to prospective customers that, not only will they be getting windows that check all of their boxes, they’ll also be able to count on a quick turnaround time for their project. Not to mention, we even offer our dealers marketing support, so when you’re having trouble gaining traction in your market, you can lean on us.
To learn more about marketing your window replacement company and how Regency Plus Windows can help, contact us today.